Sydney Water has launched a new campaign – tap™ – to help reverse the current trend of paying way too much for drinking water – not only with our money – but also with our environment.

Tap has no packaging which means no waste to landfill.

Businesses and the community can get involved by registering at the tap website, where cafe’s can recieve free tap merchandise to promote their involvement.

Here’s a summary from the website on what tap is all about.

what is tap™?

tap™ is a product of Sydney Water and is readily available across the Sydney region. It’s the most sustainable choice when it comes to quenching your thirst and is piped directly to just about everywhere for your convenience.

Because tap™ comes directly from the source right to your tap it doesn’t require any packaging or shipping – so is much better for the environment.  And in terms of quality, our water is world-class.

In fact tap™ is subjected to 70 different tests and also has the added benefit of fluoride for healthy teeth.

Another reason to keep you smiling is the price. Drinking tap™ will cost you less than one cent per litre.

So the next time you feel like a drink ask yourself what is the real cost that convenience is having on your environment?

After that, raise your glass or bottle of tap™ and drink to a sustainable future together.

Tap Water Benefits

  • Drinking tap™ helps keep our waterways free from unnecessary litter, so you can feel better knowing you’re doing your bit for the environment. Get sustainable, drink tap™.
  • tap™ water is better for your wallet and the environment. At less than 1¢ per litre it is by far the cheapest way to quench your thirst and won’t pollute the atmosphere once you’ve finished drinking. Get sustainable, drink tap™
  • tap™ water is better for your kids’ health and their future. It undergoes strict quality testing and with no packaging it’s much better for the environment. With the added benefit of fluoride it’ll keep us all smiling for years to come. Get sustainable, drink tap™.

Tap Water World Facts (from Water.org)

  •  The UN estimates that by 2025, forty-eight nations, with combined population of 2.8 billion, will face freshwater “stress” or “scarcity”.
  • Every 20 seconds, a child dies from a water-related disease.
  • Agriculture is the largest consumer of freshwater by far: about 70% of all freshwater withdrawals go to irrigated agriculture.
  • Less than 1% of the world’s fresh water (or about 0.007% of all water on earth) is readily accessible for direct human use.

The global water crises is a serious environmental issues that is a growing concern for our generation. Approximately 70% of plastic drink bottles in Australia end up in landfill and can take up to 1000 years to biodegrade.

Australia is one of the lucky countries that have access to clean and affordable drinking water. It is encouraging to see  tap water being promoted over bottled water. However, the water crisis is not one that is limited to landfill, in fact Water.org state that:

Today’s water crisis is not an issue of scarcity, but of access. More people in the world own cell phones than have access to a toilet. And as cities and slums grow at increasing rates, the situation worsens. Every day, lack of access to clean water and sanitation kills thousands, leaving others with reduced quality of life.

We can all make a difference by simply encouraging each other to drink tap water instead of bottled water.

Check out the tap™ story in video here.