Warringah and Pittwater Councils are hosting two free small business seminars as part of NSW MicroBiz Week 2011 which runs from 30 May to 3 June.
The two seminars include ‘How to Surround Yourself with Ideal Clients’ on Tuesday 31 May at Harbord Diggers Club, Freshwater at 8.30am and ‘Smarter Marketing for a Stronger Business’ on Friday 3 June at Long Reef Golf Club, Collaroy at 9am.
All business operators are invited to attend as part of the NSW Industry & Investment’s celebration of ‘micro businesses’. The week of events highlight the contribution of very small businesses to the NSW economy and update businessowners on pressing issues facing them in today’s dynamic business environment.
The seminars will be packed with hands-on information and practical tips, including recognizing and clarifying your ideal client, effective marketing techniques and best use of social media.
The two featured presenters are Robert Gerrish, author of the best-seller ‘Flying Solo: How to go it alone in business’ and Carolyn Loton, Principal of Juntos Marketing and lecturer at the Sydney University Centre for Continuing Education. Both are well known experts and advocates for micro business.
Micro businesses employ four people or less and are often run from home, shared offices or can be mobile. The micro business sector is the one of the fastest growing in the NSW economy, making up over 85% of NSW small businesses.
The rapid growth in micro business can be linked to trends in pursuing work – life balance, the high levels of professional skills on the northern beaches and rising attraction of telecommuting.
Warringah Mayor Michael Regan said that high levels of job containment on the northern beaches support working from home, which can bring enormous social and environmental benefits to families in the Warringah and Pittwater areas”.
Pittwater Mayor Harvey Rose said that all micro business owners were encouraged to come along to the seminars as part of a series to be held over 2011.
“The seminars provide a great opportunity to network with a wide cross–section of regional micro business owners”, he said.
To register for either of the seminars visit www.smallbiz.nsw.gov.au/microbizweek
For more information call Paul William-Smith on 9942 2233 or paul.william-smith@warringah.nsw.gov.au
